6 Super Easy Ways to Get More Traffic and Leads on Instagram

There are currently more than 1 billion active users on Instagram.It’s no surprise that more than 25 million companies across the globe are using this social network as a business tool.While some focus on branding, Instagram has actually become one of the best ways to generate leads and increase sales.

Let’s face it, this social media is among the most popular out there because it focuses on sharing attractive images. And, some industries are perfect for this setup. Below, are guest blogger Kim Wallis has kindly provided us with a few tips on how to get more traffic and leads on Instagram.

Is Instagram a Good Source of Leads?

According to the social giant, about 800 million active users follow at least one company. Businesses that are in the retail, fashion, and textiles industries can greatly benefit from the nature of the platform.

Especially if you consider the fact that Instagram has recently introduced shopping posts and checkout capacities, so your potential customers can make a purchase without leaving the app.

6 Super Easy Ways to Get More Traffic and Leads on Instagram

About 60% of Instagram users log in every single day, so businesses have a chance to connect with a large part of their audience on a daily basis. That said, enticing consumers to purchase your products through this social app isn’t always easy. Especially if you’re having a hard time attracting them in the first place.

Here are some tips to help you get more traffic and leads from your Instagram account.

Study Your Target Audience

The first thing you should do is learn as much as you can about your target audience. You probably have some insights into the demographics you want to attract. Use this to your advantage and design a plan that helps you bring these users onto your profile. Creating great images is a good start, but you should also evaluate the efficiency of Stories and other features you have available.

Craft Compelling Messages

Creating a compelling message goes beyond taking an amazing picture or using the right filter. You need to craft posts that have the right wording, use an appealing image, and create an emotional connection with your audience. For instance, if you sell fashion garments, you may want to include pictures with people wearing your products to give the post personality.

Regulate Your Posting Frequency

In order to draw more traffic, you need to stay active and regulate your posting frequency. Remember, you don’t want to overload your profile, but you want to make regular posts in order to stay relevant.

Showcase Your Unique Selling Point

All businesses have a unique selling point, so make sure you showcase your company’s individuality in your account. Aside from simply focusing on your branding, you can also include jokes, puns, and other written elements that help distinguish you from your competitors.

Create Attractive Content

We’ve mentioned attractive content a few times, but there are different elements you should keep into consideration when putting together your creatives. Crafting an attractive post is a subjective task, so you have to keep your audience in mind in order to find a filter, angle, or image that will stir emotions and engage with them.

Leverage Instagram Stories

Instagram launched the Stories feature in 2016 and it gave the social app yet another dimension. Today, you can use videos to build your leads funnel, run promotions, and deliver a clear message through a small, temporary clip.

Find the Best Company to Help Bring Your Designs to Life

Instagram has become one of the most popular and cost-effective ways to acquire new leads. That said, creating an awesome strategy may take some time. Make sure you keep your industry and audience in mind in order to build a winning leads-generation Instagram campaign.

If you need help bringing your designs to life, get in touch with us and we’ll be glad to help

Katrina & Team x

Author’s Bio

Kym Wallis, the founding director of Higher Ranking has over 15 years of advertising sales, digital strategy, and business development experience. He is currently working as Digital Adviser for Konnect Salon Software.