What you Need to Know Before Loaning Out Sample to a Stylist/PR Agent

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It’s no secret that having one of your items worn by someone of influence or featured as part of a campaign can turn your sales around in a matter of minutes. From a single photo seen on social media to being used in an advertisement or worn by a news reporter can literally put your brand in the spotlight.Who wouldn’t jump at this sort of opportunity?Especially if the stylist or PR agency came to you.

But before you get carried away with the flashing lights of exposure you need to consider what may happen at the photoshoot. Photoshoots don’t always run smoothly and if it’s a big shoot it will be chaotic to say the least. Have you thought about what can happen to your precious sample/s? They could be damaged, stolen or portrayed in a way that doesn’t fit in with your brand. As they say a gentleman’s or gentlelady’s agreement will not hold anyone accountable for the goods if something goes wrong. You need a pull agreement also known as a letter of responsibility.

A pull agreement is a document that the person/company signs to gain access to your garments/samples. This document doesn’t have to be in-depth it basically outlines the relationship between the owner and borrower and clearly states who is responsible for the loss, theft or any damages to the borrowed items. You want to be building relationships and want to keep everything friendly, but this is business and you must look after your business foremost.

For the pull agreement to be effective the following details must be outlined

  • Who is borrowing?

  • Name of business

  • Name of person

  • Person’s role in the business/project

  • Are they loaning as an individual or on behalf of a publication?

    note: If it’s for a publication you need the editor’s contact information so you can confirm that they are indeed authorised to act on their behalf

  • Shoot dates

  • Story theme

  • Publication date

  • Sample return date and if there will be late fees

  • Production description and retail value of the items

  • Who credit should be given to

  • Most importantly the agreement needs to state that the borrower will take financial responsibility for any products loaned and pay for replacements in the event of loss or damage.

What are you waiting for?Oh, right you’re now waiting for stylists/PR agents to ask you to borrow your items. Watch this space, we will return with some helpful tips on getting in front of the right people soon.

Katrina & Team X

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