Many small businesses start off in the home, perhaps on the kitchen table or in the dining room. You may be employed elsewhere either full time or part time. You might be a first time parent or have made a life change decision. Often there is very little money in the kitty to fund the business.
Once you have worked out what the business is going to do and who you are targeting to purchase your product or service, then you have to make your potential customers aware of the business and know where to find you. If you haven’t had any previous experience at marketing, this can be a daunting experience.