By getting an article in a newspaper or magazine, you gain credibility as someone else (the editor or journalist) is endorsing you. You will almost certainly then see the story in an online version which will make Google think you are something special and increase your ranking. It gives you something meaty to tweet, blog, post on Facebook, Pintrest, Instagram and more. It also gives you something to put on your website that looks impressive. The list of benefits is enormous! BUT obtaining traditional PR coverage doesn’t have to cost a bomb. You can do it yourself.
It’s no secret that having one of your items worn by influencer can turn your sales around in a matter of minutes. From a single photo seen on social media to being used in an advertisement or worn by a news reporter can literally put your brand in the spotlight. Who wouldn’t jump at this sort of opportunity? But before you get carried away with the flashing lights of exposure do you have a pull agreement?
Instagram is a social network that makes it easy for anyone to share photos and interact with other users by following them. It’s no surprise that this platform caught Facebook’s attention, which prompted them to buy Instagram back in 2012. Many years later, Instagram is now one of the largest social platforms with more than one billion users.
A strong web presence is a must for businesses to reach their audience online. Building a website offers a great starting point to build brand recognition. But it’s often not enough as the digital landscape grows increasingly competitive each year. This is where having a blog can prove to be a valuable asset regardless of how your business makes money.
About 60% of Instagram users log in every single day, so businesses have a chance to connect with a large part of their audience on a daily basis. That said, enticing consumers to purchase your products through this social app isn’t always easy. Especially if you’re having a hard time attracting them in the first place.