If your like many brands and business around the world, that have been waiting patiently for China to resume after CNY, and now find yourself in a stressful position due to corona virus. Waiting for the manufacturers to return work was bad enough (this is not to say we don’t care about the well-being anyone we like to presume those we know are safe/well) we are faced with them running on skeleton staff due to restrictions on travel within China.
On the upside we have a few options to support the move from China to other countries like Bangladesh, Pakistan, India or even here in Australia. For example we just introduced a major chain store needing 9000 aprons ASAP with a trusted manufacture in Pakistan
By getting an article in a newspaper or magazine, you gain credibility as someone else (the editor or journalist) is endorsing you. You will almost certainly then see the story in an online version which will make Google think you are something special and increase your ranking. It gives you something meaty to tweet, blog, post on Facebook, Pintrest, Instagram and more. It also gives you something to put on your website that looks impressive. The list of benefits is enormous! BUT obtaining traditional PR coverage doesn’t have to cost a bomb. You can do it yourself.
It’s no secret that having one of your items worn by influencer can turn your sales around in a matter of minutes. From a single photo seen on social media to being used in an advertisement or worn by a news reporter can literally put your brand in the spotlight. Who wouldn’t jump at this sort of opportunity? But before you get carried away with the flashing lights of exposure do you have a pull agreement?
Sadly, for A Fitting Connection our Xanthe, our patternmaker, sampling machinist and garment technician is running away to become a wife and settle down in her hometown in New Zealand, and she is not returning (insert large tears here). Every change brings about new possibilities and here at A Fitting Connection we embrace these with enthusiasm. And with that we would like to introduce the newest member of our team Karin.