By getting an article in a newspaper or magazine, you gain credibility as someone else (the editor or journalist) is endorsing you. You will almost certainly then see the story in an online version which will make Google think you are something special and increase your ranking. It gives you something meaty to tweet, blog, post on Facebook, Pintrest, Instagram and more. It also gives you something to put on your website that looks impressive. The list of benefits is enormous! BUT obtaining traditional PR coverage doesn’t have to cost a bomb. You can do it yourself.
It’s no secret that having one of your items worn by influencer can turn your sales around in a matter of minutes. From a single photo seen on social media to being used in an advertisement or worn by a news reporter can literally put your brand in the spotlight. Who wouldn’t jump at this sort of opportunity? But before you get carried away with the flashing lights of exposure do you have a pull agreement?
Sadly, for A Fitting Connection our Xanthe, our patternmaker, sampling machinist and garment technician is running away to become a wife and settle down in her hometown in New Zealand, and she is not returning (insert large tears here). Every change brings about new possibilities and here at A Fitting Connection we embrace these with enthusiasm. And with that we would like to introduce the newest member of our team Karin.
Instagram is a social network that makes it easy for anyone to share photos and interact with other users by following them. It’s no surprise that this platform caught Facebook’s attention, which prompted them to buy Instagram back in 2012. Many years later, Instagram is now one of the largest social platforms with more than one billion users.